Tag: E-commerce SEO
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Cross-Marketplace Citation Consistency: How to Keep Amazon, Walmart, Etsy and Shopify Aligned
A brand selling through Amazon, Walmart, Best Buy, Etsy, and Shopify can end up with four different versions of the same business online. The company name may be formatted differently. Product categories may vary. A phone number may be outdated on one profile. The website URL may point to an old domain. Product attributes may…
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Amazon Search Term Report Workbook: Harvest Keywords, Add Negatives and Update Listings
The Amazon Search Term Report can show which customer searches are actually generating clicks for your ads. That makes it useful for more than PPC reporting. Amazon says the report can help advertisers identify high-performing customer searches, create negative keyword or product targets for searches that do not meet campaign goals, and turn search-term performance…