Tag: Amazon Seller Central

A seller recently asked about a sharp sales decline after creating a new SKU for an existing ASIN. The product had been selling around 7–8 units a day. The seller then ran out of available FBA inventory for about three days. After sending more inventory, they created a new SKU for the same ASIN and…

An ASIN can be active but unsearchable, and Amazon has a specific “My ASIN is unsearchable” troubleshooting path for this situation. Amazon’s own Seller Central guidance identifies four common reasons an ASIN may be unsearchable: Parent ASIN No Browse Node No Offer Future Launch Date Amazon Seller Central — My ASIN is unsearchable Amazon moderators…

Using another brand’s name in an Amazon listing can be legitimate when you are accurately describing product compatibility. It can also create a trademark-related listing problem when the compatibility relationship is unclear, the wording makes the other brand appear to be your brand, or the title does not follow Amazon’s prescribed compatibility format. Amazon has…

Rewriting an Amazon listing is not always the first thing you should do when an ASIN is underperforming. A listing can have a weak title or poor images, but the underlying problem may actually be: A suppressed offer Incorrect variation relationships Missing or invalid attributes A catalog conflict A buyability problem A pricing or Featured…

Most Amazon listing optimization starts with keyword research. Find a keyword. Add it to the title. Put related terms into the bullets. Add backend search terms. Launch PPC. That process can work, but it leaves out one of the most useful sources of information available to Brand Registered sellers: What shoppers are actually doing on…

Amazon backend search terms are easy to overlook because shoppers cannot see them on the product page. But they can still matter when you are trying to give Amazon additional search terms, synonyms and alternate product names that do not naturally fit into the visible listing content. The biggest mistake is treating the backend search-term…

Amazon A+ Content gives brands more space to explain a product after the shopper reaches the product detail page. Instead of relying only on the title, bullets and standard description, eligible brands can use enhanced images, customized text, comparison charts and other modules to explain the product and brand. Amazon describes A+ Content as a…

Increasing your Amazon PPC budget can bring more shoppers to your product page. But if your Amazon listing is not converting, more clicks can simply mean more wasted ad spend. Amazon Sponsored Products send shoppers directly to the advertised product detail page. Amazon’s own advertising guidance recommends reviewing the product detail page when running ads…

An Amazon listing gets traffic but no sales situation is usually a sign that something is happening between the click and the purchase. The problem may be the listing itself, the offer, the traffic you’re attracting, or a combination of all three. Amazon’s own Seller Central reporting gives sellers metrics such as Sessions, Units Ordered,…

You shipped your inventory to Amazon. Amazon received it. The units are sitting in an Amazon fulfillment center. Then the listing becomes inactive and the inventory shows as stranded because the product now requires approval. You click Request Approval and see: Your account does not qualify Now your inventory is already inside Amazon, but customers…