Tag: Amazon product content

Increasing your Amazon PPC budget can bring more shoppers to your product page. But if your Amazon listing is not converting, more clicks can simply mean more wasted ad spend. Amazon Sponsored Products send shoppers directly to the advertised product detail page. Amazon’s own advertising guidance recommends reviewing the product detail page when running ads…

An Amazon listing gets traffic but no sales situation is usually a sign that something is happening between the click and the purchase. The problem may be the listing itself, the offer, the traffic you’re attracting, or a combination of all three. Amazon’s own Seller Central reporting gives sellers metrics such as Sessions, Units Ordered,…

You shipped your inventory to Amazon. Amazon received it. The units are sitting in an Amazon fulfillment center. Then the listing becomes inactive and the inventory shows as stranded because the product now requires approval. You click Request Approval and see: Your account does not qualify Now your inventory is already inside Amazon, but customers…

You find a product you want to sell on Amazon. You click Request Approval. Instead of an application form, Amazon shows: Your Account Does Not Qualify For sellers, this can be one of the most frustrating Amazon listing problems because the message provides very little information about what needs to change. Amazon’s own Seller Central…

A brand owner can do everything right and still run into an unexpected Amazon catalog problem. A reseller has the right product. The ASIN is correct. The listing exists. But Amazon appears to give another account more influence over certain catalog information. This is where Brand Registry roles and catalog contribution priority become relevant. Amazon…

Losing the Amazon Featured Offer can be frustrating, especially when your price looks competitive, your inventory is available and you have a strong seller history. The problem becomes even more confusing when Amazon says your offer is not competitive because of a Competitive External Price, or CEPI, even though you cannot find a lower price…

Amazon listing errors can stop a product from going live, prevent a catalog update, block a new ASIN, or force you to prove information you thought Amazon had already verified. The frustrating part is that an error code rarely tells you the full story. Error 8541 can point to a conflict between your submitted product…

Getting an Australian trademark registered with IP Australia should put you in a strong position to enrol your brand in Amazon Brand Registry. But some Australian brand owners run into a frustrating problem. Amazon rejects the Brand Registry application because its verification team cannot find the required trademark contact information. The problem is that the…

Seeing another seller selling under your ASIN can be alarming, especially when you own the brand, created the listing and have built the sales history and reviews. But an unfamiliar seller appearing under an ASIN is not automatically a listing hijacking or intellectual-property violation. Amazon’s own seller guidance makes an important distinction: Amazon is an…

You increase your Amazon price. The product is still available. The new price matches your website. Other retailers are selling it at a similar price. There are no obvious account-health problems. Then the Add to Cart and Buy Now buttons disappear. Amazon sellers commonly describe this as losing the Buy Box. Amazon now generally refers…